Tom Roush has an ad on with (apparently) a member of his family (Jeff Roush? I'll have to listen again, maybe they'll run it again before Rush is over) soliciting fleet maintenance business by coming on all good-ol'-boy. The problem is that the only word he actually says that sounds down-home is "bidness". As in, "we want your bidness." I listened very carefully a couple of times to this spot and I can't imagine why he would be slurring that word AND NOTHING ELSE.
Clearly this is being done to make you remember the commercial. (I remember enough of my high school junior year English class where we had a unit on "the medium as the message" to know that. All hail Marshall McLuhan.)
Unfortunately all this ad really does is make me never want to do bidness with Tom Roush.
Shit. Now he's got me doing it.
